Name
BentoBox

ASV First Invested
September 2015

Status
Active

Location
New York, New York

Industry
Restaurant SaaS

Team
Krystle Mobayeni (Founder & CEO)
Brian Cotlove (Chief Operating Officer)
Pierre Drescher (Co-Founder & CTO)
Tom Beswick (SVP of Sales)
Hayley Russman (VP of Marketing)
Amin Makhani (VP of Growth)

BentoBox CMS is a cloud-based platform that provides restaurateurs with a connected suite of tools to manage their web presence and online operations. The product aggregates online functionalities, and enables restaurateurs to manage online content, social media, event management and online transactions.


The Opportunity

Restaurant operators have increasingly incorporated technology into their operations to oversee core functions such as menu promotion, marketing, event management, and social media. But other software platforms in the restaurant software space were fragmented, cumbersome, and not specific to meet the needs of small and mid-size restaurants. Many were also not mobile-optimized. As a result, restaurants were missing out on converting web traffic into paying customers.

BentoBox is an integrated web and marketing platform designed specifically for the restaurant industry. The technology aggregates online ordering and payment processing, allowing restaurant operators to streamline their operations online.


The Impact

In October 2021, Fiserv acquired BentoBox for an undisclosed sum.

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