Name
Heretto

ASV First Invested
August 2019

Status
Active

Location
Rochester, New York

Industry
Electronic Content Management / SaaS

Team
Patrick Bosek (CEO)
Casey Jordan (CTO)
Karin Cross-Smith (President)

Press
Business Wire

Heretto has developed a cloud-based platform called easy DITA that provides software authoring and content management tools. The platform helps companies collaboratively author, manage and publish an array of content easily converted into a variety of formats including PDF, web pages, chatbots and reports. All documents produced by easy DITA are accessible through an internal companywide CRM platform.

The Opportunity

According to Forbes Insight, approximately 60% of the average employee’s day is spent working on an organization’s records and documents. Increasingly, complex content needs to be managed on a regular, daily basis, and there is significant demand at large companies to manage and store content rapidly, easily and efficiently. 

Heretto’s platform makes writing, collaborating, managing, translating, and deploying content easier for writers, content managers, companies, organizations, and their end-users. The company has a head start on many of its competitors in the enterprise content management space.

In late 2022, Heretto closed on a Series B $17M growth round to expand the company, demonstrating the strength of its management team and its resilience during the pandemic.