Name
StorySlab

ASV First Invested
April 2020

Status
Active

Location
Syracuse, New York

Industry
Enterprise Sales Enablement / SaaS

Team
Hans Fuller (Founder & CEO)
Dan Scrimale (VP of Product & Engineering)

Press
Business Wire

StorySlab has pioneered tablet-based content management and sales enablement software that serves mid-market and enterprise sales teams. It enables technical salespeople to easily present complex products to new enterprise customers either virtually or in-person in real-time.

The Opportunity

Technical sales people often have difficulty describing complex technical products to new potential customers. StorySlab has built an enterprise-grade tablet selling system and easy-to-use mobile sales tool that provides each customer a custom-configured app, full offline functionality, and secure cloud storage for a unique user and prospect experience. The company’s software integrates with a customer’s existing sales tech stack and provides data analytics and reporting functions.