Richy Petrina

Advisory Board

Richy Petrina is the founder of Ithaca Wine Ventures and a proud ambassador to the Finger Lakes wine region. His industry experience spans business intelligence, wholesale sales & marketing, sales planning & finance, luxury marketing, strategic business development, and DTC. After 6+ years with Charmer Sunbelt (currently Breakthru Beverage Group), Richy spent 10+ years with LVMH Moët Hennessy Louis Vuitton where he most recently started their direct-to-consumer private & corporate sales channel for wines & spirits in the USA. He is a graduate of The Hotel School at Cornell, and has remained actively involved with its global alumni and local community by mentoring students, serving as executive in residence, and frequently guest-lecturing. He is the president of the newly founded Finger Lakes Chapter of The Cornell Hotel Society, serves on The James Beard Foundation’s Awards Committee, its inaugural JBF Beverage Advisory Committee, and consults on various industry projects for companies large and small.